Demand Marketing Lead

Richmond United Kingdom
35 hours / week
Contract Type: 
Schedule Type: 
Full Time
Job ID: 

About RX Global
RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors.   RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people.    RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business 

About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 33,000 people, of whom almost half are in North America. 

Job Purpose:  Responsible for managing and delivering digital and direct marketing campaigns across agreed channels, portfolios and shows  

Key Responsibilities: 

  • Reporting on performance across campaigns and channels, providing insights and recommendations on how to optimise in order to hit agreed metrics
  • Management of paid social campaigns, working with agencies and the Content and Community team to align, ensuring clear planning, execution, and delivery. Performance measured against agreed engagement KPIs, being optimised as required
  • Working with a digital agency to deliver the pay per click campaigns including analysis of keyword search volumes to identify strong keywords for campaigns
  • Delivering A/B and other testing methods to ensure insight led decisions to develop the customer journey and platform optimisation
  • Collaborating with the Design and Content teams in order to create integrated, creative, campaigns which are optimised by channel and drive customer engagement
  • Developing and delivering campaign performance reports - presenting to the business and senior management in order to demonstrate outputs and inform future campaigns
  • Work with the Content and Community team to ensure that content delivery, across web platforms, (CMS, e-commerce, blogs etc) is done to agreed plans, quality and that content is optimised for best return and performance
  • Work proactively with internal teams, including Sales, Customer Service and Shows, to ensure that advertising, sponsorship and revenue commitments are delivered and optimised

Ideal Candidate Profile will have the following skillset:

  • Tagging, Pixel and cookie knowledge (GTM, GA)
  • Management of Analytics tools and digital platforms
  • CMS (EpiServer / Adobe Experience Manager (AEM) / Nova)
  • UX / UI
  • HTML / CSS
  • Javascript
  • Display Advertising
  • Search Marketing

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