Marketing

Email Marketing Campaign Associate

Location: 
Norwalk, CT USA
Hours: 
40 hours / week
Contract Type: 
Regular
Schedule Type: 
Full Time
Job ID: 
R26641

The Role

This role is focused on the development and execution of email campaigns, including the technical management of our marketing automation system. You must have experience in marketing automation and segmentation. Post-campaign review will be a part of your role as you will be expected to use those insights into target audience behaviors and trends to continuously improve our campaign effectiveness.

Key Deliverables

  • Work cross-functionally with specific event marketing teams to understand then develop, design and execute their campaigns using marketing automation tools and logic (triggers, dynamic content, etc.)

  • Lead the technical implementation of campaign automation for event marketing teams

  • Attend/run meetings with marketing, sales and data & analytics regarding audience campaign and sales campaign management

  • Continually monitor, analyze, and edit campaigns to maximize campaign effectiveness and prospect engagement

  • Work closely with the Data & Analytics and Marketing teams on identifying customer segments in order to effectively target our audience with personalized messaging

  • Analyze and report on all aspects of campaigns, working towards optimizing performance and fine tune demand-generation programs

  • Conduct A/B testing to improve campaign performance and increase customer engagement

  • Allocate segments, emails and other collateral to the relevant part of each campaign canvas

  • Work closely with the digital marketing team to deliver best practices in email deliverability, readability and conversion-focused design

Experience

  • 2-4 years marketing experience preferred

  • Experience with Eloqua (or similar marketing automation tools)

  • Understanding of data segmentation and importance of DPA regulations etc.

  • Strong problem-solving skills and interest in technology

  • Good interpersonal skills, team player, thrive in fast-paced, deadline-driven environment

  • Organized, high attention to detail and ability to be self-directed

  • Experience using Salesforce and Eloqua a plus

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