Work in concert with the Event VP on the operating budget and direct management of certain segments of the PGA Show. Responsibilities to include providing strategic direction to assigned segments, developing new business opportunities within industry, forging strong relationships between RX, PGA, and industry, and creating and executing show plans and strategy that bring about achievement of strategic and financial goals.
Duties and Responsibilities:
Maintain high awareness of industry trends, climate, distribution, and issues. Develop relationships with PGA of America team, NGCOA team, as well as other key industry associations and partners. Oversee management of TAP (Targeted Attended Program) including communication, hotel budget allocations, and on-site amenities. Oversee in-person and digital education programs. Manage relationship with PGA Education team (which programs in-person sessions). Manage session coordination and follow up, including working with Ops Manager, Customer Service team and Content Manager. Create and program PGA Show Connects sessions, as well as handle On-Demand education strategy and planning. Identify, implement, and oversee all show special events, focus on Demo Day strategy, planning and execution (working closely with Ops Manager). Also oversee Fashion Show, F&B events and more. Evaluate regional event strategy, determine potential profitability/scalability, run existing Vegas event and expand/launch new events as warranted. Work cooperatively with functional staff for the overall success of the events. Explore/Create other new revenue generating/special event/new launch/adjacency opportunities (working in conjunction with Sales Director).
Knowledge, Skills, and Strengths
Experience within the golf industry required
Knowledge of trade show management preferred
Outstanding oral and written communication skills and interpersonal skills.
Ability to develop and analyze budget, marketing, and business plans.
Must be able to handle multiple functions, multi-tasking.
Account management/Sales or related experience desired
High energy level; positive outlook; resourcefulness.
Adaptable to change.
May be extensive at times