Marketing

Head of Digital Community

Location: 
Richmond United Kingdom
Hours: 
35 hours / week
Contract Type: 
Regular
Schedule Type: 
Full Time
Job ID: 
R22040

About RX Global

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.www.rxglobal.com

About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 33,000 people, of whom almost half are in North America.

Background to the role

Within RX, we are building a global Digital Centre of Excellence to which aims to place digital technology at the centre of the events business. Our goals are to roll out and further develop our global events platform, grow existing digital product revenues, and identify and grow new digital business opportunities that will in turn help our customers to grow their businesses. The Centre of Excellence represents an exciting opportunity for digital product managers, analysts and data-driven leaders who want to help lead and grow a new team that will have global impact, taking advantage of a new global momentum around connecting and trading digitally, and supporting a wide range of industry sectors to build their businesses back better after the pandemic.

About the Head of Digital Community

The Head of Digital Community is the linchpin of our efforts to accelerate the pace of digital product innovation at RX by connecting our 400 market-leading events worldwide to share successes and best practices, and help the event teams to grow revenues. You will build a deep understanding of the product and event roadmaps in our priority sectors and geographies, and help market-facing teams to iterate more quickly by transferring what works from one event and country to another. You will become a trusted sounding-board for digital teams around the world.

You will improve business outcomes by helping to develop and share benchmarks and best practices for revenue generation, product distribution, pricing and value propositions. You will have great antennae that pick up new opportunities and ideas from local teams and bring those back to the global team for evaluation and potential development; and you will help to spot and solve challenges faced by the local digital event teams. You will present to executive leaders to help them subject their own plans to challenge and scrutiny, and even more importantly, you will identify and celebrate successes, to build momentum with local sales, marketing and event teams for our digital products.

You will be accountable for leading the development of commercial thinking behind the global rollout of our digital products, and for ensuring that we have a sufficient pipeline of testing and learning going on. You will regularly convene our hand-picked global group of digital product leaders to create an engaged digital community that collectively drives culture of accelerated testing, learning, iteration and scaling.

You will report to the Global Director of Analytics and Planning. As part of this team, you will have access to analytics and reporting that will help you to share learnings and drive performance, and you will help to direct the work of this team by identifying commercial issues and opportunities that require analysis.

The skills and experiences we’re looking for are:

  • Great commercial acumen, including experience of driving new digital product launches and customer-focused B2B sales enablement
  • Outstanding networking and relationship building skills, with experience of working globally across geographies, time zones and cultures, and a history of building trusted relationships with B2B digital product and marketing teams
  • Experience of developing and scaling go-to-market best practices and playbooks for digital products
  • An analytical and structured approach to problem-solving, with examples of using new sources of data to drive commercial success
  • Evidence of identifying new ideas and championing new approaches, encouraging calculated risk taking, and ability to create learning through iteration and metrics-based experimentation
  • Strong stakeholder management and communication skills that help you to drive insights through to impact with a range of teams including product, sales and marketing teams, as well as presenting to executive leadership

You don’t need to have experience of the events industry, but you will probably have worked in a B2B sales- or marketing- environment for at least 7 years, and you should be comfortable with agile, customer-centric digital product development processes. You will be excited about digital products and the role that technology can play for our customers in helping them to build their businesses.

This role can be based in the UK, US or France, and flexible working arrangements will be considered.

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