ReedPop produces some of the biggest pop culture events in the world and this job plays an important role in bringing those experiences to life.
As our Marketing Coordinator, you will work directly with the Marketing and Games Events teams, as well as our key contacts, to drive brand awareness, attendee acquisition and attendee retention for our portfolio of games events, including flagship brands such as E3, PAX and more.
Our ideal candidate is a positive, dynamic, results-driven marketing expert. We are looking for a creative thinker and a problem solver – someone who can deliver innovative marketing ideas that fans will love and be capable of executing them. You’ll have the opportunity to craft marketing plans that cover digital, traditional, influencer, guerrilla, and ‘word of mouth’ marketing for highly engaged audiences.
You will also lead the design and production process for a variety of projects including print advertisements, digital campaigns, event signage, social media content, and more. We are looking for someone enthusiastic about the events we produce and excited about creating once in a lifetime experiences for their audiences.
Work with our games events team and Marketing Director to execute the marketing, branding and PR strategy for our games events
Track and measure key metrics (ROI and KPIs) of all marketing initiatives and proactively keep manager informed of status and deliverables
Execute a comprehensive social media plan focused on attendee acquisition, retention, and customer engagement
Responsible for writing, designing, deploying, and tracking weekly e-mail newsletters
Regularly update copy, images, and announcements on the event websites and maintain, update, and monitor social media accounts
Develop marketing partnerships in the local markets and surrounding markets to drive awareness and ticket sales
Manage mobile app development and digital marketing asset creation, delivery, and strategy
Collaborate with branded partners on key event announcements and initiatives
Maintain an eye for detail and quality on projects big and small, while communicating with the team to meet deadlines
Proactively seek out the latest trends in marketing, advertising and experiential activation and recommend how to incorporate those trends into our plans to help us achieve our audience acquisition and retention goals
Required Skills and Experience:
Demonstrable experience of marketing consumer products, event marketing or relevant and related experience is required
Excellent copywriting, communication, and interpersonal skills
Strong experience in digital marketing, consumer insights, social platforms, brand positioning, and marketing analytics
Professional level knowledge of Microsoft Office Suite and social media platforms (including but not limited to Facebook, Instagram, Twitter, YouTube, and TikTok)
Ability to travel 6-8 times per year domestically or internationally as needed
Organized, detail oriented & proactive with a strong sense of ownership and a true passion for pop culture, fan communities and the brands we work with
Resourceful and willing to find creative solutions that will help you achieve your goals
Able to adjust and thrive within a fast-paced work environment with unpredictable deadlines and schedules
Must be highly collaborative with a “We” not “Me” mentality. Be flexible in your viewpoints, always looking for the best ideas and ready to be an advocate for ideas other than your own
Secure enough in yourself to be able to ask for help, say “I don’t know” and always learn from your mistakes
Desirable Skills and Experience:
College degree in Marketing or related field preferred
Knowledge of or contacts in the games industry are an advantage, but not essential
Experience running targeted, high-return ad campaigns preferred
Experience with Adobe Creative Suite (InDesign, Illustrator and Photoshop) or designing branded marketing assets with Canva
Ability to work flexibly on different events. Our marketing team is very collaborative, so you may be asked to work on additional ReedPop events as bandwidth allows to assist those shows throughout the year
As a global pop culture events and media business, ReedPop has an extensive stable of respected events, editorial websites and video channels. These range from mainstream digital brands such as Eurogamer, to more specialist sites dedicated to PC, board games and pop culture. Our live events include New York Comic Con, the PAX events, EGX, MCM Comic Con, Star Wars Celebration, Star Trek Mission, C2E2, and over a dozen more.
Our success has come from creating authoritative, trusted content for global audiences, whether that be via written word or video across any of our digital sites and channels, or at live events where we create amazing experiences for our fans alongside opportunities for our exhibitors and sponsors to grow their businesses.
Working at ReedPop is a unique experience and an awesome opportunity, allowing you to fully immerse yourself in your passions while building a career that lets you work on the things you love. We are fully committed to embracing diverse talent and opinions and creating an inclusive work environment for all our people.
Please visit www.reedpop.com to find out more.
If you can demonstrate that you have the passion and knowledge to take on the role described above, we’d love to hear from you!
We have a Norwalk, CT, office location, and this role can be based either there, or remotely from within the US.
Please consider uploading a cover letter along with your application, as we’d love to hear more about your interests and career ambitions, in addition to the usual career summary found in a CV or resumé.