Marketing Director

Ciudad de Mexico Mexico
40 hours / week
Contract Type:
Schedule Type:
Full time
Job ID:

We are looking for an experienced product management leader, with strong digital expertise, to join our Mexico team.  Reporting to the Managing Director of Latin America, you will provide the vision, leadership and direction to drive digital marketing strategy and execution, exhibitors and attendee’s engagement, brand management, marketing services delivery, as well as embedding product management excellence in the organization.

As a senior leader, you will have a proven ability to cut through to the core of the issues and focus others on the fundamental principles that underpin company growth through managing product, digital marketing services, building a performance culture and establishing clear lines of responsibility.

Your purposeful leadership style and strong coaching skills will provide clarity, autonomy, authority, and accountability for direct reports whilst creating the space for them to focus on getting things done.

Key responsibilities

  • Plays a leading role in improving cross functional efficiencies by creating clear objectives and lines of accountability in how product, marketing and digital deliver exceptional customer value and supports business growth.
  • Creates a unifying digital vision, energizes the company around digital possibilities and coordinates digital investments.
  • Understands and advocates for customer needs in the Mexico market based on data and understanding of trends; prioritise needs based on value to the company and influence the global product vision and roadmap to meet those needs.
  • Works collaboratively with global product teams to ensure they build products that meet your business goals.
  • Works collaboratively with all Mexico stakeholders to develop a clear and compelling go to market strategy for all products, including messaging, positioning and themes for a sizeable product suite.
  • Invests time to have a solid understanding of the markets we operate and uses market intelligence tools to drive decision-making.
  • Understands trends across industries and can draw insights on convergence over the long-term.
  • Works closely to portfolios and sales team to rethink products and processes, with a strong commercial drive, able to create and maintain product backlog according to business value or ROI.
  • Lead the planning product release plans and set the expectation for delivery of new functionalities.
  • Active role in mitigating impediments impacting successful team completion of release goals.
  • Works against a lean strategy with strong focus on streamline processes that can be scaled to support different needs of portfolios and industries.
  • Establishes long term, robust customer relationships and engagement with customers.
  • Provides data to support appropriate pricing strategy and combination of new and existing products.
  • Engages proactively and effectively with local and international leaders from across the business to collaborate, usher in and embrace product management and digital execution best practice.
  • Work with your senior peer group to remove barriers and identify opportunities for improved operating processes, productivity, and performance.

Ideal candidate profile

Experience & knowledge

  • Experience with leadership experience.
  • Experience on engaging key stakeholders for specific change, and drive change through to successful completion.
  • Expert in product development and product lifecycle, recognized as a leading company-wide product expert with strong combination of strategy and execution.
  • Expert at understanding and anticipating the client’s needs to manage the product development process more effectively.
  • Experience on overseeing innovation that represent significant contributions to the company.
  • Strong project management skills.
  • Experience of leading and implementing product and digital strategy, with significant increase of performance and staff engagement - ‘raised the bar’.
  • Knowledge of leveraging marketing processes to optimize performance and efficiency.

Behavior & Leadership skills

  • Straightforward communicator, articulate and able to influence people at all levels across all disciplines to ensure successful outcomes, providing clear understanding of the vision, goals and expectations.
  • High Ownership/accountability – solution-oriented approach.
  • Strong leadership skills and highly capable of energizing the group.
  • Motivates and leads a high-performance management team. Manages employee performance by establishing clear goals and expectations, tracking progress against the goals, ensuring timely feedback, and addressing performance problems and issues promptly.
  • Independent thinker who has the courage to ask tough questions and constructively challenge the status quo.
  • Straightforward on decision making process.
  • Genuine interest to develop the own team through feedback, coaching and mentoring.
  • Develops and implements a talent plan to ensure the right people are in the right place at the right time to meet the strategic needs of the organization.
  • Passion for continuous learning and ability to assimilate new ideas, information and developments.
  • Able to make decisions balancing analysis with the need to make progress.
  • Inclusive leader who understands and respects diversity and equality.


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