Marketing

Marketing Manager, E-commerce and Editorial, ReedPop

Location: 
Norwalk, CT USA
Hours: 
40 hours / week
Contract Type: 
Regular
Schedule Type: 
Full Time
Job ID: 
R32151

WHAT’S COOL ABOUT THIS OPPORTUNITY:

ReedPop produces some of the biggest pop culture content in the world through live events and editorial websites, and this job plays an important role in bringing those experiences to life. As part of our marketing team, you will work directly with the marketing, editorial and merch leaders to develop and execute the marketing strategy in order to create brand awareness and drive customer acquisition for our digital properties. Our ideal candidate is a positive, dynamic, results-driven marketing expert. We are looking for a creative thinker and a problem solver – someone who can deliver innovative marketing plans that fans and readers will love and be capable of executing them. You’ll have the opportunity to craft marketing plans that cover digital, traditional, influencer, guerrilla and ‘word of mouth’ marketing for highly engaged audiences. We are looking for someone enthusiastic about our digital properties and the events we produce and are excited about creating once in a lifetime experiences for their audiences. What could be cooler than that?

BRING YOUR PASSION AND EXPERTISE:

  • Develop and execute the marketing and branding strategy for Metaverse Memberships and The Haul
  • Track and measure key metrics (ROI and KPIs) of all marketing initiatives and proactively keep Marketing Director informed of status and deliverables
  • Develop and execute a comprehensive paid and organic social media plan focused on subscriber acquisition and retention, as well as seller onboarding and product sales
  • Responsible for writing, designing, deploying, and tracking weekly e-mail newsletters
  • Regularly update copy, images, and announcements on the websites and maintain, update, and monitor social media accounts
  • Utilize analytics to help inform editorial strategies and work with the team to provide input into future development of the Metaverse and the Haul websites
  • Manage digital marketing asset creation, delivery, and strategy
  • Collaborate with outside agency partners as needed (i.e. PR team)
  • Create and cultivate a "one team" approach through collaboration with event management, sales, registration, operations, creative, talent/content and our brand partners
  • Maintain an eye for detail and quality on projects big and small, while communicating with the team to meet deadlines
  • Proactively seek out the latest trends in marketing, advertising and experiential activation and recommend how to incorporate those trends into our plans to help us achieve our audience acquisition and retention goals

THE REQUIREMENTS:

  • College degree in Marketing or related field
  • Minimum of 3-4 years marketing consumer products, subscription products, event marketing or relevant and related experience required
  • Excellent copywriting, communication, and interpersonal skills
  • Must be comfortable building marketing plans for B2C audiences with strong experience in digital marketing, consumer insights, social platforms, brand positioning, and marketing analytics
  • Experience and knowledge of digital marketing and advertising, including but not limited to social media, email, display, and search advertising
  • Experience running targeted, high-return ad campaigns, specifically on Facebook is preferred
  • Professional level knowledge of Microsoft Office Suite and social media platforms (including but not limited to Facebook, Instagram, Twitter, YouTube, and TikTok)
  • Experience with Adobe Creative Suite (InDesign, Illustrator and Photoshop) preferred
  • Ability to travel 6-8 times per year domestically (and possibly internationally)
  • Organized, detail oriented & proactive with a strong sense of ownership and a true passion for pop culture, fan communities and the brands we work with
  • Resourceful and willing to find creative solutions to help the team achieve their goals
  • Able to adjust and thrive within a fast-paced work environment with unpredictable deadlines and schedules
  • Must be highly collaborative with a “We” not “Me” mentality. Be flexible in your viewpoints, always looking for the best ideas and ready to be an advocate for ideas other than your own
  • Secure enough in yourself to be able to ask for help, say “I don’t know” and always learn from your mistakes

ABOUT REEDPOP:

ReedPop is the largest producer of pop culture events in the world. We build fun daily and deliver once-in-a-lifetime experiences for fans around the globe. ReedPop is built upon a "fan first" philosophy, a culture of creativity and an office environment that is open and collaborative. We are a kind-hearted, hard-working, fun-loving group of folks who never take ourselves too seriously. Ask us what the best parts about working at ReedPop are and we’ll quickly answer, “our people and the fans.” We are a boutique team with all the resources of a large global organization which provides us with the freedom to build fun new businesses and connect fans through the passions they share.

Find out more: http://www.reedpop.com

WORKING FOR REEDPOP:

ReedPop wants individuals who demonstrate an inquisitive mind, a creative vision, an obsession with making things better, a passion for solving puzzles, the humility to laugh at yourself, the willingness to ask for help when you're over your head (you will be), and the ability to deal (healthily) with multiple projects, tight deadlines and demanding partners. We work how we live and we apply our passion for pop culture to every aspect of what we do. Our culture is creative, fun, supportive, open without exception, and as with all positions at ReedPop, the focus is on fans first, regardless of if they're in a three-piece suit or walking around with a four-foot sword made from cardboard. At ReedPop, we’ve found that positive, genuine, good-hearted people make great co-workers, so that’s the type of person we hire. Bring us your creativity, personality, customer focus, and enthusiasm for pop culture – we can’t wait to meet you!

The job you are applying for is subject to a COVID-19 vaccination requirement. The successful candidate will be required to submit proof of vaccination showing their last dose of a COVID-19 2-dose vaccine or one dose of a single dose vaccine approved or authorized by the FDA or WHO and maintain up to date vaccination as recommended by the CDC.  If you are unable to be vaccinated due to a medical condition or a sincerely held religious belief, practice, or observance you should speak to a recruiter about requesting an exemption/accommodation.

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