Sales Executive- Intelligent Transport Society (ITS) Events

Norwalk, CT USA
40 hours / week
Contract Type: 
Schedule Type: 
Full Time
Job ID: 


Reed Exhibitions is the leading organizer of trade shows and world class events.  Whether we’re helping businesses grow and promote their brand or delighting fans at our pop culture and consumer-based shows, our mission is to create unforgettable experiences that consistently exceed our customers’ expectations.

How do we do it?  We innovate.  Out of the box ideas are welcome here. We embrace creativity and foster the entrepreneurial spirit that keeps us growing and evolving.   We collaborate.  We put we before me and the customer above all.  If you are looking for a fast paced, challenging, friendly and fun environment where no two days are ever the same, we’d like to meet you!


The Intelligent Transport Society of America’s (ITS) Annual Meetings and World Congress are currently the established meeting places for the Intelligent Transportation Community, with a specific focus on monitoring and management of road traffic, improving life safety on roadways and evaluating the technologies and strategies for the future of the transportation infrastructure. ITSA events largely target Department of Transportations (DoTs) at both the Federal and State levels and the broader ITS ecosystem: researchers, engineers, system integrators, tech providers, and analysts. The current format includes a conference, expo hall, and technical demonstrations. The conference program draws attendees and covers a broad mix of innovative topics such as equity & accessibility, intelligent, connected and autonomous vehicles, sustainability, vehicle to everything solutions (V2X) and more.  


The Sales Executive for ITS America Events will be joining a highly experienced team, including the association partner – ITS America, with deep knowledge of trade show management and experience on within the ITS industry.   Working on this well-established brand, you will prospect for new business and develop existing accounts within your territory.  You will sell not only booth space, but promotional opportunities and digital products to help customers showcase their brand and exceed their goals for the show.  This is an excellent opportunity for an experienced B2B salesperson who is able to manage a large customer base, is highly consultative and skilled at building deep customer relationships.  Our show draws major brands such as Qualcomm, HNTB, Amazon Web Services, Siemens Mobility, Axis Communications, Intel, Bosch Security & Safety Systems and more! Excellent opportunities to travel and attend shows in major cities across the US and overseas.


The Sales Executive is responsible for achieving revenue space and media sales goals through prospecting and driving new business along with growing your existing territory.  You should be excited by prospecting for new business and calling on new prospects to build the show and add to the diversity of our customer base.  You should have a passion for solution selling and ensuring our customers have a successful experience.

You will work closely with Event Management to develop selling strategy aimed at augmenting and cultivating an assigned territory of prospects and potential customers by identifying new segments, territories, and opportunities that fit into the overall event strategy and drive continued product development. Regularly provide Management with forecasts against the sales strategy and budget. Continue to drive Media Sales opportunities with a heighted focus on digital products.


  • Work with Sales Management to develop individual selling strategy designed to generate pipeline of prospects and ultimately drive sales to ensure a minimum of 100% attainment of sales target for booth and media sales.

  • Achieve productivity standards and adhere to all selling process best practices and standards including - inputting accurate and complete data, managing territory, daily output goals, weekly strike rates, assigned budgets, etc.

  • Proactively monitor industry trends, competitive environment, climate, players, distribution and issues to make recommendations regarding sales strategy on specific events

  • Sell at competitive shows and prepare competitive show analysis and reports in an accurate and timely manner, including recommended actions necessary to increase sales from these leads

  • Manage and broaden Exhibitor Prospect Lists and generate targeted lists to increase the probability of sales

  • Utilize all internal tools to create a more effective and efficient selling environment

  • Forecast revenue projections

  • Participate in training programs and role plays


  • Possess an entrepreneurial spirit

  • Enjoy cold calling and prospecting for new business

  • Have excellent communication and relationship building skills

  • Be a solution based thinker with a love for executing the details

  • Have the ability to manage to and meet tight deadlines

  • Be a team player

  • Be highly organized

  • Demonstrate self-confidence

  • Knowledge of Intelligent Transport and related industries a plus



Bachelor’s degree

                Knowledge and Skills

  • Outstanding interpersonal skills; ability to communicate in a professional manner

  • Knowledge of sales, particularly telephone sales techniques

  • Strong organizational skills and ability to multitask and prioritize work

  • Able to work independently as well as in a team environment

  • Strong problem solving skills

  • Ability to quickly learn and utilize sales data systems

  • Able to work independently as well as in a team environment

  • Strong problem solving skills with a solution based mindset

  • Demonstrates personal motivation

  • Proficient with Microsoft Office, including Excel (advanced knowledge preferred), Word and Power Point


Two or more years prior sales experience required;


As required

Trim content

© Copyright Reed Exhibitions 2021 


Back to top