Sales Executive - National Hardware Show/Events

Norwalk, CT USA
40 hours / week
Contract Type: 
Schedule Type: 
Full Time
Job ID: 


The Sales Executive is responsible for achieving revenue space and media sales goals through prospecting and driving new business along with growing your existing territory.  You should be excited by prospecting for new business and calling on new prospects to build the show and add to the diversity of our customer base.  You should have a passion for solution selling and ensuring our customers have a successful experience.

You will work closely with Event Management to develop selling strategy aimed at augmenting and cultivating an assigned territory of prospects and potential customers by identifying new segments, territories, and opportunities that fit into the overall event strategy and drive continued product development. Regularly provide Management with forecasts against the sales strategy and budget. Continue to drive Media Sales opportunities with a heightened focus on digital products.


  • Work with Sales Management to develop individual selling strategy designed to generate pipeline of prospects and ultimately drive sales to ensure a minimum of 100% attainment of sales target for booth and media sales.

  • Achieve productivity standards and adhere to all selling process best practices and standards including - inputting accurate and complete data, managing territory, daily output goals, weekly strike rates, assigned budgets, etc.

  • Proactively monitor industry trends, competitive environment, climate, players, distribution and issues to make recommendations regarding sales strategy on specific events

  • Sell at competitive shows and prepare competitive show analysis and reports in an accurate and timely manner, including recommended actions necessary to increase sales from these leads

  • Manage and broaden Exhibitor Prospect Lists and generate targeted lists to increase the probability of sales

  • Utilize all internal tools to create a more effective and efficient selling environment

  • Forecast revenue projections

  • Participate in training programs and role plays


  • Possess an entrepreneurial spirit

  • Enjoy cold calling and prospecting for new business

  • Have excellent communication and relationship building skills

  • Be a solution based thinker with a love for executing the details

  • Have the ability to manage to and meet tight deadlines

  • Be a team player

  • Be highly organized

  • Demonstrate self-confidence



Bachelor’s degree

Knowledge and Skills:          

  • Outstanding interpersonal skills; ability to communicate in a professional manner

  • Knowledge of sales, particularly telephone sales techniques

  • Strong organizational skills and ability to multitask and prioritize work

  • Able to work independently as well as in a team environment

  • Strong problem solving skills

  • Ability to quickly learn and utilize sales data systems

  • Able to work independently as well as in a team environment

  • Strong problem solving skills with a solution based mindset

  • Demonstrates personal motivation

  • Proficient with Microsoft Office, including Excel (advanced knowledge preferred), Word and Power Point


Two or more years prior sales experience required;


As required

The job you are applying for is subject to a COVID-19 vaccination requirement. The successful candidate will be required to submit proof of vaccination showing their last dose of a COVID-19 2-dose vaccine or one dose of a single dose vaccine approved or authorized by the FDA or WHO and maintain up to date vaccination as recommended by the CDC.  If you are unable to be vaccinated due to a medical condition or a sincerely held religious belief, practice, or observance you should speak to a recruiter about requesting an exemption/accommodation.

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