RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries.
We have an exciting opportunity for a dynamic Sales Manager and drinks lover who isn’t afraid of pitching to a wide range of clients ranging from an artisan gin distillery in the Outer Hebrides to the Diageo global board. We are the leading drinks media brand in the UK with a B2B drinks exhibition, and the only sommelier-judged wine competition in the world.
You will be selling exhibition space, sponsorship and digital packages for top spirits, wine, soft drinks, beer and cider brands in the UK. You will need to maintain effective relationships with customers, industry partners, trade organisations and other partners as required, requiring a strict observance of cultural etiquette and build new relationships and prospecting for new business. This role will work with both domestic and international customers.
- Generate revenue through face-to-face and telephone selling.
- Actively seek out and follow through on new prospects from all relevant sources (trade journals, competitive events etc) and actively source and develop new business areas relevant to the event.
- Improve retention and growth of the existing business through strategic account management
- Develop robust sales strategies to counteract competitive events
- Joint responsibility for all sectors of the event including sales planning, campaign management, forecasting, and achieving the sales target.
- Preparation of annual show specific sales plans and use market knowledge to input into the overall strategic direction of the show
- Build long term-term and sustainable relationships to maximise client retention
- Fully understand the show model
- Communicate across all disciplines (marketing, operations (including floor planning),PR, hosted buyers) to ensure market intelligence is shared in order to maximise on potential opportunities
- Accurately and efficiently manage the sales dashboard on salesforce.com, the sales pipeline and floor plan
- Maintain and update salesforce.com with relevant contacts, notes and market intelligence
- Monitor and plan own and team sales activity using salesforce.com and regularly monitor the sales pipeline accordingly
- Work with marketing to manage the entire sales promotion campaign ensuring targeted, timely and appropriate communications are sent out to the prospect/exhibitor base. Full management of campaigns and tracking of sales plan effectiveness
- Work closely with the Marketing team and Event Leader to develop targeted exhibitor and visitor promotional campaigns according the sales plan
- Have a creative approach with a keen eye on revenue generation from show related and non-show related activities and participate in adhoc business projects as required
- Attend Reed Exhibitions events and competitor, industry and trade association events (both domestically and internationally) thereby obtaining industry and market intelligence, maintaining and creating new relationships, expanding the database and prospecting for new business.
- Write sales reports as required
- Work with finance on debt collection pre and post show
Ideal candidate profile:
A target driven and enthusiastic sales professional who can demonstrate the following:
- Strong sales experience in a relevant environment (exhibitions, publishing, etc. but exhibitions would be preferable) with a track record in generating new business
- Proven experience in consultative and value led selling, negotiating and objection handling, maximising revenue from existing and new customers by demonstrating innovation and creativity in ideas
- Proven experience in international sales and tailoring the selling style to reflect cultural etiquette
- An ability to assimilate and practice key account management principles
- An ability to build long-term, sustainable and profitable relationships with customers
- Excellent interpersonal skills at all levels
- Strong written and oral communication skills, including presentations and report writing
- Empathy and understanding of other cultures within a commercial context
- Experience in developing Sales Strategies
- Ability to assess and explain the long term impact of new practices by undertaking a high level of analysis to assess risk
- Experience in the Drinks/Hospitality industries would be ideal
- Keen eye for development of additional revenue opportunities outside of pure stand sales
Don’t meet every single requirement? Studies have shown that women, people of colour and people with disabilities are less likely to apply to jobs unless they meet every single qualification. At RX Global we are dedicated to building a diverse, inclusive and authentic workplace therefore if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply. You may be just the right candidate for this or other roles!”